Don’t Use Fake Reviews and Likes: They Could Ruin Your Business Reputation

Don’t Use Fake Reviews and Likes: They Could Ruin Your Business Reputation

One of the biggest temptations people have to resist in a world that’s constantly connected is the idea of making fake accounts to like or favorite their businesses. If it’s not that, it’s to make fake reviews gushing about their great service or how awesome their products are. It makes sense in the internet age, as the best way to generate buzz about your business and get more potential customers to try your services or products—but this is not the way to go about it! Here are some reasons why you should resist the temptation to take the easy way out:

  1. Inevitably, you will be found out—and the backlash will be horrible.

    The only thing that’s worse than not getting enough attention for your services or items is getting negative attention—for being exposed as a phony. It’s not just a matter of your existing customer base losing faith in your products and services, and your business as a whole—creating fake reviews and generating fake likes, once found out by your customer base, will only look like the act of someone desperate whose business couldn’t stand on its own and isn’t good enough to create genuine positive reviews. The internet never forgets, and the online scorn will be relentless—so if you’re thinking about it, this is the biggest and best reason not to do it. Your lying will be exposed for the entire world to see, so good luck getting any legitimate business when people find out you’re a fraud!

  2. You won’t be able to get a genuine response that will allow you to improve your business model.

    Genuine likes and reviews can give you honest feedback about what it is that people really find amazing about what you’re doing, and they can also tell you what else they’d like to see from you which could prove to be useful in increasing sales and even the lines of products or the services that you’re planning to offer in the future. If you don’t know what your real customers actually want, you’re not going to improve. That’s why it’s so important to businesses when their customers take the time to fill out feedback forms, even if they’re not posted—it lets them know what they’re doing right and what needs to be fixed. You won’t get that with your fake reviews or likes.

  3. Fake reviews and likes will cost money—money you could’ve used on other more important things that will make your business better.

    Making enough fake reviews and likes is not something that can be done with only an individual—inevitably you’re going to have to hire someone to generate the numbers that you need in order to get enough public attention. But why would you use that money to get someone to make all that fake feedback, when you could’ve used it on a small campaign to hook more people in? Things like small giveaways if you get more likes or posts about a particular product or service are legitimate ways to get more people to learn more about your business and spread the word about it, and will cost something roughly on the same level as hiring writers to make those fake reviews. Why go to the trouble of creating fake feedback when there are equally affordable ways of making real buzz?

Sure, the urge can be strong to falsify feedback online when you see so many other businesses getting plenty of write-ups or having so many likes in a short amount of time—but this is not a good reason for you to fudge feedback or numbers. Even these hot items or services did not gain their popularity overnight, so be patient and learn more about the pulse of your desired customer base—there’s no need for you to tarnish a reputation of trust and honesty which every customer should have with a business, as this is what establishes long-term customer loyalty and keeps them coming back to try what you’re offering. Chin up! Work hard, work smart, and there won’t be any reason for you to try these shameless tricks to get your business off the ground.


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